EDUCATION

University of Tennessee at Martin (UTM); Martin, Tennessee

College of Business and Global Affairs, AACSB Accredited

Bachelor’s of Science in Business Administration, Major: Marketing, Graduated Fall 2018
 

SKILLS

• Talented in Adobe Illustrator, InDesign, and Photoshop

• Certified in Facebook BluePrint Course 100-101 and Google Ads Search

• Versed in Microsoft Word, PowerPoint, Excel, and G Suite

• Social media management (small business and student organization marketing plans)

• Experienced in the following websites: SalesForce, Campaign Monitor (email marketing), and HootSuite

• Reliable, driven, and resourceful leader with solid written and verbal communication skills

• Able to work in fast-paced environments as a team member or independently

• Strong work ethic and willingness to do what it takes to get the job done

• Recognized for confident approach to endeavors and being an asset to any team or organization

 

WORK EXPERIENCE

Sew Much More; Austin, TX | Temp Marketing Assistant, February 2021 – Present

• Prep and photograph products for e-commerce, social, and various marketing projects

• Manage product listings on Shopify, Amazon Seller Central, and eBay

• Transfer and allocate data sets from one Point of Sale system to another

 

Frontier Basement Systems; Joelton, TN | Marketing Communications Coordinator, Jan 2019 – Feb 2021

• Created website content; e.g.:  job stories, photo galleries, before and afters, blogs, case studies

• Utilized Adobe Photoshop to design promotional material, e.g.:  flyers, ads, banners

• Produced newsletter design and content monthly

• Managed and curated social media posts to boost audience

• Assisted in the event planning of yearly banquet, family fun day, and monthly pot lucks

• Home Show Promotor: setup/tear down booths and engaged with general public to generate leads

• Personalized e-mail content to drive customer engagement in bi-weekly campaigns sent to 9,000 recipients
   

LEADERSHIP EXPERIENCE

UT Martin Up ‘til Dawn – St Jude Charities; Martin, TN

• Public Relations/Promotion Director; August 2017 – May 2018

  • Connected with local business owners to obtain sponsorships to raise funds

  • Designed flyers to promote events

  • Co-operated social media planning

• Event Coordinator; August 2016- May 2017

• Created and directed 6+ hour main event filled with engaging activities

• Helped raise over $55,000 (2014 – 2017)

• Logistic Director/OrgSync Administrator; August 2015 – May 2016

• Worked with venue managers to discuss price, workers available, and additives

• Utilized OrgSync network to research, request, and book rooms for meetings

 

Alpha Delta Pi Sorority; Martin, TN | Recruitment and Marketing Vice President; Dec 2016 – Dec 2017

• Raised recruitment impression score by 10%

• Led multiple recruitment workshops for 60+ members

• Developed and implemented a cohesive marketing plan to increase brand awareness

• Designed and reviewed Recruitment and Marketing Budget